Thursday, 22 September 2011

The Script - The Man Who Can't Be Moved



Mise en scene: In the video the band are trying to promote that they are all about the music they do this by their choice of clothing and not having and girls in the video. The band are wearing everyday clothes which anyone wears like jeans and a top without any flash jewellery on this makes the band like genuine. The band don't have the tradition rock/indie look of long hair and beards etc; they have a clean shave and a standard hair cut. In the scene where they're in the car park; the band have no crowds and are literally in there alone with their instruments (guitars, drums etc) This gives the impression that they really love music for what it is and not all the extras that come along with being successful musicians. e.g. women, popularity, premiere's. The lead singer (Danny O'Donoghue) is carring a camping bag which looks at if it is full of clothes or maybe food; this is to represent that he is prepared to stay waiting to see this womn in the street for a long time. I feel that this shows the love that this song has in it.    

Lighting: There is a contrast in this video as there is both low key and high key lighting. The low key lighting connotates his thoughts of not being able to see this woman again however in contrast the high key lighting connotes his thoughts of maybe seeing this woman again.To reinforce how genuine the band are and how they're all about the music; the video is mainly natural lighting making the whole video more 'pure'.  

Camerawork: In this music video there is a range of shot types which illustrate different things. Close ups and medium shots are often used in this video as it shows the emotions on the face of the character. The close ups tend to be when the song is moving into a sensitive area and so the sad emotive look on the face of the character links with the lyrics being sung. The video has been sped up to give the impression that this man has been waiting days in the same place to see this woman he loves. There are lots of low angle shots which are point of view shots of the man to show his innocence as he waits to see this woman. There is a range of movements in this video; tracking shots are used a lot, they do this to show that the man is on a mission to find this woman and is searching the whole city to find him. There is also a 360 degree tracking shot around the mans head which i think connotates that hes so crazy about this girl that his head feels like its spinning. There is a long shot of him crossing a road and the camera tracks so we are following him; I feel that this represents that we are following him on his journey.  
      
Editing: This particular music video is mainly dominated by straight cuts; the music has an upbeat tempo meaning that quick straight cuts suit the video best, which juxtaposes with the narration of the man who has been waiting in the same place for a girl for days. The cuts have a rhythm throughout the video making the video flow.

Sound: The sound in this video is synchronised so that the music track is in sync with the musicians mouth; we plan on doing this in our music video as if the video isn't in sync then then it will look very unprofessional. 


Sunday, 18 September 2011

Magazine Advertisment Research - NME

To advertise my music video and raise awareness to as many people as possible i have chosen to create a magazine advertisement page whereby people can see the band. There are a number of possible music magazines that could promote our band; however taking into consideration the genre of 'empire' i felt it was best for NME to promote it.

NME is one of the most popular music magazines in the United Kingdom with a readership of around 411000. The magazines readership is also about 70/30 (%) male to female ratio; this makes NME more suited to advertise our band as they attract more of a male audience.

NME is mainly circulated in Europe, which is good for our band as it is a huge market reaching alot of our target audience.

NME also has its own online magazine making their advertisments pretty much available for anybody to see even if they havn't bought the weeks hard print copy; which is also good for our band.

Wednesday, 14 September 2011

Action Plan

My portfolio will be divided into 3 sections;
  • pre-production (research and planning)
  • Production (filming)
  • Post-production (individual evaluation)
Pre-production: My research and planning will consist of Primary and secondary research of existing products/ similar products. To complete this I will look at various music videos, Digipaks and magazine advertisements and analyse them myself. I will obtain analysis other people have made on these three areas as well for my secondary research. - completed by 18th September 2011
We will look into target audiences for existing texts and own product by gathering data from questionnaires and short interviews; and then form analysis from the graph we make of the results. - completed by 23rd September 2011
We will also do research into new types of media software like;
  • IMOVIE
  • Sony A1E
  • Photoshop
and look at their capabilities, to see how effectivly they could be used in our coursework. - completed by 30th September 2011
For our last bit of research we will look into cross-media advertising to find common tends and different stylistic themes to use in our coursework. - completed by 7th October 2011
We aim to have our research and planning finished 7 days before the deadline on the 14th so that we have a week to improve on it.

Production: Our main task is to create a music video. We have chosen a band called 'Empire' which are from Stratford so won't we require any copyrights. - completed by 16th December 2011
Our two ancillary tasks are to create a Digipak and a magazine advertisment. - completed by 6th Januray 2012

Post-production: My individual evaluation is to be completed by 20th January 2012.


Tuesday, 13 September 2011

The Brief

Scenario: Having established your own independant production company, you have been given a choice of five different briefs to complete with very distinct deadlines. It is your job to ensure that you meet these deadlines and also to ensure that your product meets the needs of the client which are outlined within the brief.

For our Media Advanced Portfolio we decided to produce a promotional package for a music video consisting of;
  • a music video
  • a digipak
  • and a magazine advertisement.