Action Plan

My portfolio will be divided into 3 sections;

• pre-production (research and planning)
• Production (filming)
• Post-production (individual evaluation)

Pre-production: My research and planning will consist of Primary and secondary research of existing products/ similar products. To complete this I will look at various music videos, Digipaks and magazine advertisements and analyse them myself. I will obtain analysis other people have made on these three areas as well for my secondary research. - completed by 18th September 2011
We will look into target audiences for existing texts and own product by gathering data from questionnaires and short interviews; and then form analysis from the graph we make of the results. - completed by 23rd September 2011
We will also do research into new types of media software like;

• IMOVIE
• Sony A1E
• Photoshop

and look at their capabilities, to see how effectivly they could be used in our coursework. - completed by 30th September 2011
For our last bit of research we will look into cross-media advertising to find common tends and different stylistic themes to use in our coursework. - completed by 7th October 2011
We aim to have our research and planning finished 7 days before the deadline on the 14th so that we have a week to improve on it.

Production: Our main task is to create a music video. We have chosen a band called 'Empire' which are from Stratford so won't we require any copyrights. - completed by 16th December 2011
Our two ancillary tasks are to create a Digipak and a magazine advertisment. - completed by 6th Januray 2012

Post-production: My individual evaluation is to be completed by 20th January 2012.