Audience feedback - Font Test

To gain other point of views regarding the font type to use in our ancillary products we decided to create a font test to gain some feedback. We questioned 25 random people around the college and asked them which font they felt best suited the product. The results were mixed but there was one font which got the most recommendations and had 36% of the votes; this was called 'a series of unfortunate events' .

We decided based on our audience feedback to make our ancillary products with this font as it was a modern font with a very distinctive look. We felt this would be good for our ancillary products as we wanted them to be modern and have something abstract about them so they would stand out and be noticed. I have not seen the font used before on a product like this therefore making it exclusive to this market; our product may become associated with the font.