Monday, 17 October 2011

Digipak Analysis


Front and back









Inside












Front and back: 


Images: The image dominates the whole front and back of the digipak; it is one single image that pans across the pack. Pearl Jam wanted buyers to focus on the image on the digipak as they cross over the Golden sections of the rule of thirds. The golden sections are points of reference to where the eye looks at first and the image on the front and back crosses a lot of them.
Layout: The layout of the digipak is very elegant and is in a horizontal format. The picture which dominates the whole digipak is landscape and spreads across the front and back of the pack; this implies that the album has stability. By having a horizontal layout it shows stability in the band themselves and the music they write.
Lighting: The lighting used on the digipak are high key to make the image as clear as possible. This allows you to see far into the distance which I feel reflects the band and there music. They are a rock band, however this album 'Yield' is mellow and relaxing a little like the bright image of the peaceful plaines in America.
Text: The text is extremely minimalistic on this particular digipak by Pearl Jam; this is as there is only the name of the band on the front of the pack. The text easy to read and contrasts to the darker background it is on; I feel this symbolises that their music is clear and straight forward. The name of the album is 'Yield' which means give way, which explains why there is a Yield sign on the front cover.


Inside:

The disc follows the same colour code as the sign on the front of the digipak; this makes the inside link with the front cover rather than it being plain.

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