Digipak Research Analysis - Paolo Nutini

The digipak for Paolo Nutini represents his very relaxed cheerful music which he writes and sings. Paolo is a young singer/songwriter but sings with a very mature almost old fashioned style.

On Paolo's digipak everything is very basic and is very easy on the eyes. Harmonising colours are used on the digipak which makes it appear very warming and peaceful; which reflects his music. This colour system is kept the same throughout the whole digipak which makes the packs simplicity very clear; this reflects the audienc Paolo is aiming for.

The text used for Paolo's name is in a 'hand writing' font which i feel represents him and his accustic style of music making him come across as a rustic person. The font type used for the names of the singles in the album are a 'serif' style; this is used as it is said to draw the eyes across the page much easier making it easier to follow the text. This represents how Paolo wants his album to come across; relaxing and not hard work, something you can pick up and have a look at without effort.